You have to pick:
You can go to an esthetician who treats you like a queen — offers you flavored water, has a beautiful, serene spa and may be the nicest person you’ve ever met. You don’t love the products, she does a fair job on a facial and charges a whole arm and your first born.
Or
You can go to an esthetician who charges half that, whose products you love, who rocks a facial, but her professionalism, atmosphere and pampering leave you feeling far less than special.
Which one do you choose?
You can go to Targ-Mart (aka the big box store of your choice) and save on time, convenience and the dollar for items mass made in China with an unknown impact on the environment.
Or
You can go to three different local small businesses and pay close to double for items made in the U.S. in an environmentally sustainable manner.
Which do you choose?
You can go to a yoga studio with slick design and marketing owned by a person with confirmed slimy business practices and take classes with an instructor you do not respect as a person but who is a fantastic asana teacher.
Or
You can go to classes with a teacher you adore as a person, whose classes are technically not very polished or skillful in a studio that is modest and lacks business finesse.
Which one do you choose?
No, you can’t have them both — sometimes the wonderful and kind esthetician does not give the best facials.
Yes, there’s all kinds of gray area here. But play along — no ifs, ands or buts. Which do you choose?
We may be feeling now more than ever the power of money. The power of choice.
And the truth is not everyone will make it. What if your choice puts the other person out of business? What if your choice keeps one in business?
Does it depend on what’s at stake (would you put up with a callous doctor because she could save your life)? On what you really want to buy (being treated like a queen vs. a great facial)?
