4 Responses to “It’s Business”

  1. 1 Frank Mitchell March 17, 2010 at 9:25 pm

    There’s a sea of marketing advice out there, enough to drown in. Read most of it, and you’ll realize that 99% of it is the exact same advice Dale Carnegie gave to people 74 years ago. Today’s advice just uses different words.

    The only marketing advice I’ve ever found worth following is this: “Build something you love.”

    Pick a thread of something that makes you unreasonably happy and use it to stitch the pages of your website together. Wonder around your business with a camera snapping pictures. Then sit down and pick the one you love. Have your designer build a theme from that. Will it be perfect? No. Will it capture the soul of your business? Yes.

    Take the things you love, be they crayons or clouds or codes or chestnuts, and make those the core of your website and logo and marketing. You’ll end up with a business whose message is love because it’s filled with what you love.

    And the people who come will get that.

  2. 2 Leili March 18, 2010 at 12:16 am

    I worked as a manager for a major retailer that was all about the brand. Your work product, your attitude, even your clothing — these were either “brand” or they weren’t. I saw it as a way of creating a sense of cohesion. A way for employees to know that what was expected of them was the same across work groups, stores, the whole company, and for customers to feel that (just as that Noctural Design guy said) they were getting the same brand experience no matter when or where. The way this company fully engaged in the idea of “brand” is what’s made it successful, I think. What do IAY’s customers think of when It’s All Yoga comes to mind? Where does the “brand” start to come together? Where is the sense of brand still needing to develop? And what areas need tending to in order to reshape customer perceptions and shift them in line with IAY’s vision?

    What an exciting time. I’m looking forward to seeing these changes as they come about!

  3. 3 Ken Peters March 18, 2010 at 2:19 am

    Hey there,

    I’m “this guy” mentioned in the post, the one whose blog on branding is stressing you out :-)

    Thanks for reading and for sharing the link in your blog. I hope that you found the comments in my post helpful. You might check out some of the other posts on the blog as well. I think you’ll find them quite useful.

    The fact that you’re searching for advise and seeking to understand branding and design proves that you’ve set off in the right direction. Good job!

    Branding isn’t rocket science, it’s persuasion, and persuasion is an art. Find a qualified designer whose work you like and whom you trust. Remember, great design might cost you a little more in the beginning, but bad design will cost you a lot more in the end.

    Have fun with it.

  4. 4 blogasana March 18, 2010 at 5:18 pm

    @frank – drowning drowning drowning… “build something you love” takes me to a dog paddle (big improvement!). your ideas are lovely and real and simple. thank you thank you.

    @leili – what great questions! that gives it some definition/direction. thanks, love!

    @ken, aka “this guy” – blushing that i didn’t give you better props. i really LOVE the post and have read it many times hoping it will start to sink in. thanks for the shift of branding/persuasion = art… so much less scary than science.

    i will definitely venture out to some of your other posts. thanks for the comment!!

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