Signs, signs, everywhere are signs.

Signs are on my mind today.

Billboards, decals, awnings, lollipop, banners, human twirling dancing signs.

At our fairy sparkle gathering we talked about how to make the studio more visible as folks skeedaddle quickly down 21st Street. Smushed between very bright and bold storefronts, our neutral colors seem to fade.

Some great ideas came out of this:

  • an awning
  • a banner or flag that stands out from the building
  • a banner or flag that is secured to the sidewalk
  • 3-dimensional letters that come out from the building
  • more decals on the window
  • a tasteful sign on the altar in the window that faces out

So far, these ideas seem to range in price (in order) from $3000 to basically free.

I remember a story from Havi a long time ago about a business in Portland “forced to shut down because of the economy.” This business was on a street she walked down nearly every day and yet had never noticed. There was no sign, no hint of what they sold/offered/did. Her question was, is it solely the economy or could it be your crappy (or lack of) signage. (Apologies, friend, if I have completely massacred the actual story.)

Last week I saw very dapper teenager cheering with a “Come to Jesus” sign at a local church. Not that I’m going to go to the church because of it, but it sure was memorable. Can’t you just see a “Come to Yoga” sign?!

And then there’s Copylicious Kelly (whose two hour Wilderness Concierge session is worth twice what she charges). She talks about how hard it is to get people in the door when you try to sell them on a feeling they’ve never had, which is why signs and fliers about post-yoga bliss-out feeling of connectedness to the whole entire cosmos may not work that well. People can’t relate.

So I’m going back to my basic needs: I want people to be able to easily find the yoga studio; I want to attract the attention of passersby; I want to be clear, compelling (and non threatening) in the messaging. All for under $500, please.

Your ideas, contacts, resources, talents, and donations are welcome. =)


8 Responses to “Signs”

  1. 1 Kelly Parkinson May 26, 2010 at 4:13 am

    Can we give wacky ideas here in the comments?
    What if there were several clapboards on the sidewalk around town, especially near where people are getting out of work, directing them to the studio (“straight ahead, 2 blocks down”), and you could just rotate posters on the clapboards depending on what was going on? Such as: Yoga Happy Hour! Get falling-down relaxed after work, every day at 6pm sharp! (Chamomile tea included.)
    or Yoga Poetry Slam! etc…

  2. 2 Diane May 26, 2010 at 5:23 am

    I’m wondering IF a window could be tastefully painted by an artist…..One who’s work would show off from the street. Then on 2nd Saturday, the Studio could show the artist work.
    It would be a chance for a press release along with 2nd Saturday press. The cost would be the cost of a window washer, which probably happens anyway. It could be that once a month is too ambitious, so start with every other. The key is to line up the artists in advance so active press can happen.
    If you show the artist work on 2nd Saturday, then I think the artist would paint the window for free. Perhaps several of the paintings could end up next door for the month that the window is painted.
    I used flags of many nations, (sort of UN like) but not sure that translates to Yoga…unless multi colored peace flags could wave on flag poles. In Bali there are beautiful flags that slide down onto bamboo poles…look online and see if you see any….I’ll look through my photos.
    I do like the way the studio is so pure in its look…and I know it can get lost in the malay of furniture and interesting windows…somehow we might miss Buddah looking out.

  3. 3 Rachelle Mee-Chapman May 26, 2010 at 12:53 pm

    Hmmmm…this is helping me think through how I talk about Flock. Maybe “finding a spirituality that fits” isn’t a good tag line for people who have never known what it feels like to have such a thing. … Thanks for the food for thought.

    And I love both of the ideas above. My hometown does yoga studio art shows and I adore them!

    Much Warmth!

  4. 4 blogasana May 26, 2010 at 4:53 pm

    wow – awesome ideas! next time i’ll ask you guys first!

    @kelly – uh, wacky ideas are the best ones!! like a treasure hunt! fun!! so your clapboard is my sandwich board? i love it. definitely some version of this. thanks lady =) xo

    @diane – a business guru in my own backyard… what great ideas. the flags are so simple and would be really eye catching. they don’t even have to be as big as the ones in the video. DUH! thank you!! and the artist idea is great. just super. duper.

    @rachelle – mmm… i really like your tag line, but ya, it made me think twice about my lingo about the studio. my thing is “yoga is not a class, it’s a lifestyle” – but kelly pointed out that to a new person that’s totally overwhelming. like, i just want to try it cuz i heard i can get great legs. ok—so come in and get great legs and i bet it will change your life in other ways too… i just don’t need to lead with that. looking forward to flock!!

  5. 5 Diane May 26, 2010 at 6:29 pm

    I’m still working on longer legs!

  6. 6 Frenzy36 May 26, 2010 at 10:58 pm

    I assume you have the minimum “open” sign somewhere in the window, but one never knows. Our local pharmacy has tinted windows and no sign anywhere indicating they are open. A neon “welcome” sign is more friendly.

    To me Awnings are reminicant of sitting out on a pouch, it just seems to be a friendly gesture.

    Just on a whim I popped over to Ebay and entered Neon Yoga Signs … only 25 appeared!! I think this one was a bit unique

    New fashioned or old fashioned … heck why not both

  7. 7 Elizabeth May 28, 2010 at 4:29 am

    You know what I always notice? Chalk drawings on the sidewalk. I always stop and look at them. I wonder what would happen if they were yoga-related and/or directed people to the studio. (Bonus, chalk is cheap. ;)

  8. 8 blogasana May 28, 2010 at 3:15 pm

    @frenzy – funny you would say that =)… we don’t have an “open” sign b/c we don’t keep regular hours. no boutique, etc. we actually have a ‘sorry we missed you, please contact us here or here’ sign on the door. maybe that’s an energetic ‘no thanks’. interesting thought!! rocking yoga sign! i’ve never seen a lit one. we might go from nothing to broadway lights :-) thanks!

    @elizabeth – chalk. it’s freaking genius. combined with what kelly was talking about… like a treasure hunt. plus, it’s fun like us. =)

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