We’re redoing the studio website.
Some minor schedule changes are on the horizon.
I’m constantly seeking ways to better the business, what we offer, and how we reach people to give them what they want, all the while staying true to Yoga (with the big Y) and who we are.
During my Recess I had more time to poke around online and learn from successful small business proselytizers.
Now it’s become of bit of an obsession:
What if our website isn’t current and in the right platform and sending the right message?
What if our logo doesn’t convey the uniqueness of who we are?
What if our marketing efforts are wasting time and money?
What if I’m spending all of this time on “good work” (as The Box of Crayons guy calls it), instead of “Great Work.”
Just reading this guy‘s post about branding stresses me out:
Begin by understanding that you don’t operate a business, you manage a brand. It’s a critical distinction. Why? Because businesses sell products and services but consumers buy brands – and they’ll pay a premium for a better brand experience.
Let’s clarify something. Your brand is not your logo. Your brand is an idea and a feeling about your company, products and services that lives in the hearts and minds of consumers. That’s why, and this is the rub, your brand doesn’t belong to you. Your brand isn’t what you say it is, it’s what they say it is – and you’d better be listening, because they’re vocal.
Consumers decide for themselves what your brand means, how they feel about it, and if, when and where it fits into their lives. Ultimately, your products and services don’t matter unless consumers decide your brand matters. You can’t control how they feel, but you can influence them.
It’s oh-so confusing for a good-working yogi like me.
Blogasana 