Signs, signs, everywhere are signs.
Signs are on my mind today.
Billboards, decals, awnings, lollipop, banners, human twirling dancing signs.
At our fairy sparkle gathering we talked about how to make the studio more visible as folks skeedaddle quickly down 21st Street. Smushed between very bright and bold storefronts, our neutral colors seem to fade.
Some great ideas came out of this:
- an awning
- a banner or flag that stands out from the building
- a banner or flag that is secured to the sidewalk
- 3-dimensional letters that come out from the building
- more decals on the window
- a tasteful sign on the altar in the window that faces out
So far, these ideas seem to range in price (in order) from $3000 to basically free.
I remember a story from Havi a long time ago about a business in Portland “forced to shut down because of the economy.” This business was on a street she walked down nearly every day and yet had never noticed. There was no sign, no hint of what they sold/offered/did. Her question was, is it solely the economy or could it be your crappy (or lack of) signage. (Apologies, friend, if I have completely massacred the actual story.)
Last week I saw very dapper teenager cheering with a “Come to Jesus” sign at a local church. Not that I’m going to go to the church because of it, but it sure was memorable. Can’t you just see a “Come to Yoga” sign?!
And then there’s Copylicious Kelly (whose two hour Wilderness Concierge session is worth twice what she charges). She talks about how hard it is to get people in the door when you try to sell them on a feeling they’ve never had, which is why signs and fliers about post-yoga bliss-out feeling of connectedness to the whole entire cosmos may not work that well. People can’t relate.
So I’m going back to my basic needs: I want people to be able to easily find the yoga studio; I want to attract the attention of passersby; I want to be clear, compelling (and non threatening) in the messaging. All for under $500, please.
Your ideas, contacts, resources, talents, and donations are welcome. =)